Destination:
Art Quality Guide
The Quality Guide is the Manual that
lays out the standards for artists associated with Destination: Art,
particularly Gallery and Studio Artists.
By adhering to this minimum set of
standards, Destination: Art, as a collective group will be able to
support each artist in promoting their own artwork and ensure the
success of the organization as a whole.
There are 4 areas of involvement for
every artist:
- Gallery Sitting
- On-going Responsibility
- Event related Tasks
- Promotion and Customer Care
Gallery Sitting
Since Destination: Art must hold some
public hours, we take turns sitting in the gallery. The Scheduler
(currently Anna Yu) sets up the schedule for 3 months at a time. She
sends out an email asking which dates you are NOT available then sets
the schedule.
- The duties for gallery sitting are listed in the white notebook on the desk in the work area. Every day includes a chore and calling the sitters for the following day.
- If you need to change the date you are scheduled, it is your responsibility to find a replacement and update the Master Schedule online and on the whiteboard.
- You are encouraged to invite your friends to come visit you while you are gallery sitting or send out invitations to come see you do a demo. Sometimes a class or workshop may be scheduled during your shift.
- You will also be asked to come open the gallery for Paint-ins, classes, or events held by outside groups from time to time. You will assist the instructor in setting up and once the class is started, you may leave, as long as appropriate arrangements are made for closing at the end of class.
On-going Responsibilities
Destination: Art is a non-profit co-op
group and as such, we do not have any employees but we all help as
volunteers to make this business run. Therefore there are on-going
jobs that need to be accomplished and each Gallery and Studio Artist
is expected to be contributing in some capacity.
On-going Responsibilities Include:
For further explanation of Job
Descriptions, See the Job Descriptions Section in this Notebook
Board Of Directors:
_____President & Director –
Margaret Lindsey
See President’s Operations Notebook
_____Vice-President & Director –
David Wolfram
_____Secretary & Director – Sue
Kuuskmae
See By-laws for responsibilities
_____Treasurer & Director - Jean
Comings
See By-laws for responsibilities
_____Director – Lynn Lavezzari,
Fundraising Advisor
_____Director – Catherine Cunningham
_____Director – Linda Thompson –
Gallery Artists Leader
_____Director – Dennis Sullivan –
Webmaster
_____Director – Terri Harkins -
Marketing
Membership Jobs
______Administrator – This may be an
Artist Member or a paid position. – Lois Koza
See Office Manager Operations
Notebook.
_____Membership Director – Al Hagan
Keeps current
records using excel, recruits & trains new members (in
conjunction with Jurying Committee), collects annual contributions
from members. Provides updated rosters to all Gallery and Studio
Artists on a quarterly or as-needed basis. Keys.
_____ Public Relations Coordinator –
Writes monthly press release, sends to
media, and coordinates PR team to create Editorial
Calendar. Designs and prints
brochures, post cards, business cards, hats, aprons, etc.
_____ PR Team – Webmaster – Dennis
Sullivan
Keeps website up to date and posts
blogs periodically based on items of interest
_____ PR Team – Mail Chimp Online
Newsletter editor –
Uses press release and other info to
send out weekly newsletter
_____ PR Team – Facebook and other
social media and websites – Annie Gomm - paid
Puts out posts on Facebook weekly and
teaches other members how.
Keeps our profile and events current
on calendar websites.
______Community Outreach
Makes presentations
to local community groups and businesses for promotion and mutual
advantage. Coordinates with vendors, such as the Higbee Frame
delivery sservice. Patron relationship development and gratitude.
Oversees Rentals and Referrals.
_____ Exhibition & Program
Coordinator – David Wolfram
Schedules use of
exhibition spaces in the community well in advance, puts out
prospectus regarding the show theme, and coordinates with artists to
hang show. Recruits instructors and facilitators for use of the
classroom.
______Wine and Canvas Instructor/Host –
Vickie Sekits
Stocks art supplies for these parties.
Coordinates with guests and Hospitality Chair.
_____ Gallery Sitting Scheduler - Anna
Yu
Schedules all members for gallery
sitting shifts. Publishes 3-month schedule and
places it in
Gallery-Sitters’ Notebook. Calls the Thursday sitters each week.
_____ Supplies – Vickie Sekits
Stocks paper
goods, cleaning supplies, office supplies and keeps storage areas
organized and labeled.
_____ Hospitality – Julia Ward
Provides for coffee and water and
keeps kitchenette clean, stocked, organized and labeled.
Coordinates and/or procures
refreshments at events, or arranges caterer.
_____ Décor - Linda Thompson
Coordinates “look”
of facility, inside and out. Schedules janitorial service.
_____Maintenance and Storage –
Keeps the storage rooms organized and
arranges for any maintenance
required to the facility.
_____Fundraising Committee Chair
Plans and involves all members in
fundraisers.
If you do not see your name next to a
Job Description, then you need to commit to one of these
responsibilities. We will help you learn and understand the tasks
involved.
Event Related Tasks
From time to time Destination: Art
holds events or takes on projects for the purpose of fulfilling our
educational mission, to promote the organization, or to benefit the
community.
When an event or project has been
approved by the Board of Directors, then all Gallery and Studio
Artists are expected to contribute in some way. Generally the tasks
will be related to the on-going responsibility areas and a General
Meeting will be held to plan and assign tasks.
Promotion and Customer Care
To ensure a consistent, quality
experience for the public, our clients, and students, the following
standards are required for all Gallery and Studio Artists:
- An Artist Statement as to why you paint, what inspires you, etc
- Framed in studio for Studio Artists or on tri-fold pamphlet for Gallery Artists
- A link from each artists’ website to the Destination: Art website.
- Business cards with Destination: Art info along with your own info and image.
- Knowledge of how to speak with visitors about art and buying art.
- Knowledge of how to make and record a sale and use the credit card system.
- Write thank you notes and/or other gifts to customers who buy your art.
- Write thank you notes from Destination: Art to instructors or other professionals in the community who help or support Destination: Art.
This Guide is a “living” document
and will be updated or expanded as our endeavor unfolds and we refine
our operations.
How to Make Labels
- Turn on the computer (open lid, push button in upper right of keyboard)
- Brush up screen
- Put in password SouthBay
- Double click on ArtLabels3 on the Desktop screen.
- Place the mouse pointer at the beginning of “Artist Name” and click once to place the cursor. DO NOT highlight “Artist Name”.
- Type the artist’s name, then use the delete key to remove the words “Artist Name”
- Repeat steps 2 & 3 placing the cursor at the beginning of “Piece Title”, typing in the name of the piece of art, and deleting “Piece Title”.
- Repeat steps 2 & 3 placing the cursor at the beginning of “Medium”, typing in the medium used for the artwork, and deleting “Medium”.
- Repeat steps 2 & 3 placing the cursor between the dollar sign and the word “Price”, typing in the price for the artwork, and deleting “Price”.
- When you have completed all of the information that you need, print the document and cut out the labels you need. To Print, click FILE in upper left, then click Print, then the box that says Print.
- DO NOT save the file. Just close the file so that the next time someone needs labels, the template is exactly as when you started. To close the file, click the X in upper right hand corner. When the dialog box pops up which asks if you want to save changes, Click Don’t Save. This will save the file as originally set up, without your information in it.
- Glue your labels onto black foam core backings. See the labeled bin in the work area lower cupboard.
